Swedish Bicycle Brand Teaches Us The Vélosophy Of Life

May 16, 2016  /  by Lucas Marston  /  in DESIGN, CREATIVE ENTREPRENEURSHIP

Part Bicycle and Part Philosophy. That’s how Swedish bicycle brand Vélosophy describes themselves. They are the producer of a new stylish, design-savvy line of bicycles that offer far much more than chic, functional design.

Vélosophy are on a mission to transform the bicycle business with their humanitarian business model — donating a bicycle to a school girl in Ghana every time one is sold. Vélosophy has partnered up with UNICEF in this 3-year project referred to as One for One.

jimmy-velosophy

CEO and founder Jimmy Östholm runs a successful bike café in Stockholm and carries a strong background in branding and design. He has Vélosophy donation bicycles manufactured locally supporting local business and has grown Velosophy into a team of six.

Their research has determined that girls with bikes are nearly 30% more present at school and bare 60% higher grades as a result. A study conducted by Plan UK suggests that an additional year of education may increase a students income by 10-20%.

[images via Vélosophy]

The results show that bicycles stand to empower young girls in Ghana; having social impact on poverty, community, and the overall workforce.

The bikes come in two editions: Vé Sport and Vé Comfort. The Vé Sport (12,3kg) has a more forward leaning seat position with a narrow saddle and a lightweight chain guard. The Vé Comfort (12,8 kg ) is more akin to a classic city cruiser with a wider saddle and a more upright position.

Both models are aluminium city commuters equipped with alloy fenders, anti-rust chain and a smooth-shifting 3-speed integrated hub from Sram. You can find both models in yellow, green, orange, blue and purple and are available in two sizes.

Follow Vélosophy and their story on Facebook, Instagram and their website.

[via Vélosophy]

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