Spring, The Multi-Brand Fashion Retailer Leading The Move To Mobile
NYC-based e-commerce fashion startup Spring is the Instagram-meets-Amazon-meets-Tinder of shopping apps. They’ve raised a total of $32.5 million, as reported by Tech Crunch, and have now rolled out their platform on both IOS and Android with a compelling offering to both customers and brands.
Spring is taking the reins in online fashion retail as consumers gradually migrate over to mobile commerce with a simplified matchmaker-like shopping process. Their curated platform hosts everything from luxury brands down to fast fashion: Warby Parker, Michael Kors, Phillip Lim, Burberry, American Apparel, Urban Outfitters and more. They are currently hosting 1000+ brands with new arrivals errday.
The platform offers a vertical news feed much like Instagram where consumers can follow the feed of their preferred brands in chronological order. Spring allows users to save their favourite items, share them with friends, and receive push notifications when inventory is running low. Check out is made as simple and secure as summoning an Uber, erasing all reservations one may have from ordering apparel from their smartphone.
As for brands on the platform, Spring gives brands total control over inventory, content and frequency of posts.
A typical retailer like Macy’s will purchase a brands inventory at a fraction of what a customer pays, while providing zero data or customer information to the brand. Spring will take a 3-7% commission while allowing the brand to set the price, control the margin, and receive data while still getting the advantages of selling with a multi-brand retailer.
Spring could serve as an excellent platform for emerging designers to gain exposure while easing some of the time and costs associated marketing their own e-commerce stores. Brands may submit their work to Spring’s Brand Curation team on their website. However, they are currently only available in the US, so international brands will just have to keep an eye out.
Mobile shopping has increased by about 20% since 2014 and now accounts for over 30% of e-commerce sales globally. Spring’s streamlined see-want-buy platform may soon become a staple for brands of all sizes.
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